Privacy Policy

When buying from Brilliant Diamonds you can rest easy, we have everything covered!

We use your information in a number of different ways - what we do depends on the information. The tables below set this out in detail, showing what we do, and why we do it.

YOUR NAME AND CONTACT DETAILS

How we use your name & contact details

Deliver your purchases to you We've got to do this to perform our contract with you (it's a bit hard to send your order if we don't use your name and contact details!)

Send you service messages by e-mail such as order updates We've got to do this to perform our contract with you (so you can tell when your order is coming)

Sending you information by email or post, about our new products and services To keep you up to date. We only send this with your permission

Fraud prevention and detection To prevent and detect fraud against either you or Apex Jewellers Ltd t/a Diamond Heaven - unfortunate, but absolutely essential

Showing you Apex Jewellers Ltd t/a Diamond Heaven adverts as your browse the web So, you can see our latest products and deals

Finding out what you, and other customers, like To ensure we are giving you what you want, and to stay ahead of the competition

YOUR DATE OF BIRTH INFORMATION

How we use your date of birth

Fraud prevention and detection To prevent and detect fraud against either you or Apex Jewellers Ltd t/a Diamond Heaven- unfortunate, but absolutely essential

YOUR GENDER INFORMATION

How we use your gender information

To direct you to the right part of our website To get you to the products that you want faster

YOUR PAYMENT INFORMATION

This means your card's security/CVV code, don't worry, we don't keep them.

How we use your payment information

Take payment, and give refunds We've got to do this to perform our contract with you - we're not giving all our stuff away!

Fraud prevention and detection To prevent and detect fraud against either you or Apex Jewellers Ltd t/a Diamond Heaven - unfortunate, but absolutely essential

YOUR CONTACT HISTORY WITH US

What you've said to us - for example, over the phone, on instant chat, or on social media.

How we use your contact history

Provide customer service and support We've got to do this to perform our contract with you, after all, you expect the best service from us

Train our staff So that, when you contact us, you get the best possible customer service

PURCHASE HISTORY AND SAVED ITEMS

What you've bought and what you've stored in your basket for another time

How we use your purchase history and saved items

Sell you things We've got to do this to perform our contract with you - if you can't put stuff into a basket, you can't buy it!

Provide customer service and support, and handle returns We've got to do this to perform our contract with you

Finding out what you, and other customers, like To ensure we are giving you what you want, and to stay ahead of the competition

INFORMATION ABOUT YOUR PHONE OR LAPTOP, AND HOW YOU USE OUR WEBSITE AND APP

Information you give us when you browse our site or use our app, including your IP address and device type and, if you choose to share it with us, your location data, as well as how you use our website and app.

How we use information about your phone or laptop, and how you use our website

Improve our website and set default options for you (such as language and currency) To give you the best possible shopping experience

Protect our website To prevent and detect fraud against either you or Apex Jewellers Ltd t/a Diamond Heaven - unfortunate, but absolutely essential - and to meet our legal obligations about looking after your data

INFORMATION FROM ACCOUNTS YOU LINK TO US

What we do if you link your Twitter or Facebook accounts to us

How we use information from accounts you link to us

To enable you to log into our website simply and easily without having to create a specific account To make it easier for you to use diamond-heaven.co.uk and purchase those items you want!

To provide product recommendations So, you can quickly spot things which take your fancy

YOUR RESPONSES TO SURVEYS, COMPETITIONS AND PROMOTIONS

How we use your responses to surveys, competitions and promotions

Run the survey, competition or promotion We've got to do this to perform our contract with you - if we can't use your entry, you can't possibly win!

You don't have to give us any of this personal information but if you don't, you may not be able to buy from the site, and you are unlikely to receive our optimal overall customer experience. But that is your choice - and we respect that.

We also anonymise and aggregate personal information (so that it does not identify you) and use it for purposes including testing our IT systems, research, data analysis, improving our site and developing new products and services. We also share this information with third parties.

Sharing your information

We do not, and will not, sell any of your personal data to any third party - including your name, address, email address or credit card information. We want to earn and maintain your trust, and we believe this is absolutely essential in order do that. However, we share your data with the following categories of companies as an essential part of being able to provide our services to you, as set out in this statement:

Companies in the Apex Jewellers Ltd group, as sometimes different bits of our group are responsible for different activities (especially licensed ones)

Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers, and delivery companies

Professional service providers, such as marketing agencies, advertising partners and website hosts, who help us run our business

Credit reference agencies, law enforcement and fraud prevention agencies, so we can help tackle fraud

Companies approved by you, such as social media sites (if you choose to link your accounts to us), Marketplace sellers where you place an order, and PayPal where you choose to use their payment service

We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you

Privacy Policy
Our registered office is:
Brilliant Diamonds
16 Warstone Mews
Jewellery Quarter
Birmingham
B18 6JB

Tel : 0121 638 0808
E : store@brilliant-diamonds.co.uk
VAT No: 824525534
Company Registration No : 5297666